Retailers are increasingly offering customers the chance to receive a receipt digitally instead of on paper, and there are clear advantages to consumers. E-receipts are eco-friendly, for instance, and may be harder to lose than slips of paper.
But perhaps the greatest benefits go to the savvy marketers who view e-receipts as messages that are more likely to stand out in a cluttered inbox because they have been requested by a recipient. That makes the real estate on e-receipts extremely valuable and ripe for marketing messages that can be all the more enhanced with the integration of big data analytics.
More Retailers View E-Receipts as Customer Relationship Channel
