CUSTOMER DATA PLATFORM
Bringing Customers Closer with Unified Data
Integrating Smarter First-Party Data
Marketers have long relied on expensive and limited options that focus on customer retention and growth but have sacrificed new customer acquisition due to budgetary, time, or accessibility constraints. And in an omnichannel marketing environment, relying solely on data collected from loyalty programs or ecommerce transactions is not a way to build continued success.
Here at Transaction Tree, we understand that the right data can make all the difference in both short- and long-term scalability; as long as you have unified information across multiple channels that provide you with proper insight. That’s because divergence and convergence both happen throughout the marketing, sales, and customer-building process.
That’s why we provide clients with a more unified Customer Data Platform (CDP) that provides a holistic view of every channel—or one that allows you to view total customer value which can then be leveraged into your marketing plans.
Adding Flexibility and Responsiveness to CRM
The right business data is vital to building a strong customer base, attracting new customers, and creating sustainable profitability. But understanding and managing that data can often be time consuming, hard to manage, and even more difficult to share with others.
That’s why our Customer Data Platform compiles all the most valuable customer information into one easy-to-understand database that consolidates customer data, documents, and social connectivity in one place.
We provide more control over outbound marketing, digital advertising, analytics, and creating a strong customer experience across all your channels and in real time. This is essential when you’re managing in-store operations, sending out email, mail, or SMS campaigns, maintaining social media, and trying to tie it altogether to create a more vivid customer profile.